A picture is worth 1,000 words but on Instagram it’s also worth 1,000 “likes,” retweets, and shares!Instagram is an imaged-based platform with … 300 million monthly active users, 75 million daily active users, 13% of the internet uses Instagram. Most photos fall under two categories: beautiful imagery or humor.
Be consistent with your brand
- The millennial generation loves strong visual content.
- Treat your Instagram photos as high quality, but low posting volume.
1. Take photos of all aspects of your business
- Special events
- Behind the scenes
- Customer pictures
2. Tag your photos with a hashtag
Use a hashtag with the location of your business #Nj #NewJersey3. Tell a story with your photos.
Track the process of an event by publishing a photo every day.4. Encourage customers to post photos
Your customers become your publicists when they post images of your business.5. Share your photo on other social media
Instagram gives you the option to share with other platforms when uploading a photo.6. Add text to your photos.
Write a ‘call to action’ or inspiring comment on your image7. Use the @mention.
Use the @mention to tag other Instagram users in your photo’s caption (and in comments)8. Run an Instagram contest.
Ask your customers to tag photos of your business with a hashtag and then select a winner9. NEWclickable links feature!
Take advantage of the new multi-photo carousel by creating four branded images in sequence to swipe through.Capitalize on the popularity
The technology of the platform and the ease of use makes this the perfect platform for visual storytelling.Images are powerful and will sum up a brand moment in a few seconds - and makes a stronger, lasting impression.
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