5 Tips to make your Business Story - Key to your success!

Every business has a story of how they got started to where they are today, just like every person does. Crafting those stories for your business can be done in so many ways that go beyond just facts or figures.

We think of it this way "Facts tell, stories sell"

When you tell your business story to potential customers, or when you are out networking, sharing your unique story gets to the heart of doing business in a way that will set you a part from your competition.

Here are some of our favourite tips to help you be a storyteller!

5 ways to make your story brilliant!

1. Be Powerful

Make the sum of your story bigger than the parts. You are not just telling your story to tell a story. You are telling your story with a purpose in mind: you want people to believe in you. It should all add up into one powerful message.

2. Be Inclusive

Add to your words by talking to your employees, board members or anyone invested in your story.
Reach out to a current customer that was exceptionally pleased with your service or product. Use their stories to paint a more multimensional picture of how you and your brand are different than others.

3. Be Clear

Think back to when you started with company. What inspired you to work for that company? What key motivators have brought you to where you are today?

Chronological clarity will help people understand and appreciate your story.

4. Be Philosophical

You story is more than dates. Go deeper than what and when with your story. Talk about why and how.

People want to know who you are and what you stand for. You passion, tone and the words you use will bring out the uniqueness of you and your company.

5. Be Thorough

Tap into the events that created who you are and what you do. Use unique details incorporating all five senses to make your stories come alive.

What not to do?

• Don't try to be someone you're not. Be sincere and authentic.
• Don't preach. Be friendly, professional, and have an approachable tone.
• Don't take on the competition. Be pround of your story.
• Don't sell. Be engaging, and make connections.
• Don't use buzz words or jargon. Be conversational, show your personality.
• Don't make things up. Be factual and real, use your emotions to make it interesting.

Your story belongs to you and you alone. Take control of your story. Use your story as the foundation for your business marketing.

Your story is who you are;

it's at the heart of what you do,

how you do it,

and why you do it?

It's key to your success.