The 9 Best Sales Presentations Tips For Startups

Let's face it, sales people spend a lot of energy to get in front of prospects and a good percentage of those sales people blow it by making a mediocre presentation.



Here are 9 tips to make great sales presentation:

1. Match your audience to your message

If you are taking to a CFO about technology or talking to someone from performance and quality abotu supply lines.

You are probadly doing something wrong!

They probably don't care about what it is you sell, they want to know what it has to do with them!

You should be talking about things that are important to your audience.

2. Define the problem

Put yourself in your audience's shoes and ask the question. Why should they care?

This will help give your presentation a relevance and direction. If they are not given a reason to care about what you are talking about then you are probably failing to engage them.

3. Don't assume understanding

If you are comfortable with your material, it can be easy to forget that your audience doesn't necessarily know what you are talking about. Therefore, it is important to communicate effecttively in order to get your message across.

Think about what it is you are trying to say at the basic level and build upon the simple elements.

4. Be concise

Most presentations are aimed at solving a business problem - special offers cut to the cahse and start off with that! Find the most clear and concise way to communicate your message.

Don't use to many or overly complicated slides especially if you run the risk of diluting your message and boring people with information they don't need. You don't want to lose your audience before you get to the substance of your presentation.

5. Stay on message

At best people are probably only going to remember three main things about what you have said.

So it is your job to work out what three things you are trying to get across - what is important to your audience? And then most importantly, once you have decided what it is you are going to say, say it, give your audience a framwork for your presentation and stay on message!

6. Focus on the highlights

When you are giving your presentation, give your audience the good bits! You prebably have 30-45 seconds at the start of your presentation to really grab them.

Start off with your point or something interesting, keep it unique and don't bury your message or leave it till the end. You want them to be on board from the start and saying, "that looks interesting, tell me more!"

Once you have their attention you can build on your headlines with any nitty gritty information you need to include.

7. Don't get lazy

If you are repeating the same presentation over and over it is easy to get a bit lax with your presentation. Don't let your delivery skills slide! Mix it up and keep it stimulating.

You want to keep your audience engaged. If you sound bored or disinterested - chances are they will be too!

8. Don't go on too long

People have short attention spans, special offers don't waffle or go on for longer than you need to.

Make it relevant and interesting.

Use pictures in your presentation and don't pack in too much complex data or text. Remember that your slides should be used as a visual aid only.

9. End big

Don't let your presentation trail off at the end, try asking the question: What, if anything, would stop us from taking the next step right now?

This will give you an opportunity to deal with any resistance or dispel any doubts right then and there.