17 Must-See Marketing stats that you should use to direct your future marketing campaigns and strategies
- Digital Marketing spend estimated to rise by 14.7% in 2015 - the highest figure in at least three years.
- 72% of respondents said it's easier to secure boardroom buy-in for digital marketing - up from 64% last year.
- 64% of B2B marketing leaders plan to increase spending on content development this years.
- Only 34% of CMOs can prove the long-term impact of marketing spend.
- 76% of financial services professionals believe content marketing is the most effective way to regain trust.
- 34% of marketing professionals report having a difficult time finding job candidates with content marketing skills.
- 86% of highly effective organizations have someone in charge of content strategy.
- Articles with imgaes get 94% more views.
- 80% of CEOs do not trust their marketing teams.
- All CMOS surveyed say pressure from the CEO/BOARD is increasing (58%) or remaining steady (42%).
- 76% of content marketers forget sales enablement.
- 65% of sales reps say they can't find content to send to prospects. This is the most common complaint cited by sales teams.
- 80% of sales and support people were satisfied with content quality. 20% were satified with the findability of that content.
- Interesting content is in the top 3 reasons people follow brands on social media.
- 81% of it decision makers say it's challenging to locate enough high-quality information.
- 52% of B2B professionals say lead nurturing is the most valuable feature of marketing automation.
- 96% of marketers say integrated marketing tech would have a positive effect on their goals.
What do these stats mean for your marketing strategy?
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